New Stylish Fido VIP Club

I am very pleased to announce the Stylish Fido VIP Club is now up and running.



Spreads the cost of grooming into 12 monthly payments to help you budget
Discounted grooming prices
Guaranteed Grooming Appointments
Your dog always looks great

To be invited into this club you will need to be a regular client of the salon and have kept at least the last 6 appointments.

  • The dog must be an adult
  • You must have been charged about the same amount (within £5) for your last three grooms
  • You keep your dog to an agreed grooming schedule which is appropriate for the amount of maintenance you do at home and the dog’s coat type.


How it works:

First, we take your grooming fee and divide it by the number of weeks in between grooms. So the maths for a £42 groom on a six week schedule is 42/6=7

Now take the weekly figure, in this case £7, and times it by 52 to give an annual figure of £364

Now divide that by 12 to get the monthly fee of £30.33

Fees are paid by Standing Order on the 1st of every month.

You don’t have to worry about anything after that – we take care of everything for you! We will schedule your appointments and insure that your dog gets the very best attention while visiting us.

Your prices will be based on the price you are paying right now, but will be frozen for at least 12 months after you join the VIP Scheme, protecting you from unexpected price rises.

Email me if you are interested and haven’t yet been invited!

A puppy’s first grooming experience

I have been lucky enough at Stylish Fido here in Steyning to have quite a few new puppies in for their first groom.

Thought it might be interesting to share how I approach their first experiences in a salon.

Dogs use all their senses to understand and learn about their new world they are experiencing for the first time, so I work with them at all times.

When they sit/stand on the table (which is very similar to a vet’s table, so they are often ok with this kind of experience), I try and treat them with their favourite treat brought with them, or doggie chocs (often a big hit), I show them first the brush I might be using on them, and its very important for them to be able to sniff the brush/comb/clippers.  Puppies don’t like equipment being used on them they haven’t seen or sniffed.  Once they are sure it can’t (or shouldn’t) be eaten, I can start to brush out the dog.

If I am clipping the dog for the first time I always let them sniff and feel the clippers not switched on, then switched on, but sitting on the table.  the vibrations of the clippers is probably nothing like they have felt before.  I also use the clippers like a brush and move it (turned off) along the back of the dog and down the legs.  I have had very few dogs that have not allowed me to clip them first time after first preparing them in this way.

During the groom, I make sure there are lots of treats.

During the groom, I make sure there are lots of words of praise.

During the groom, I make sure there are lots of cuddles (if required), if the puppy needs assurance, then I will stop the groom and give them some time and space to assess the experience.  Sometimes just stopping for one minute, having a cuddle or a play in the garden can help them understand that a groom isn’t a traumatic experience and it will stop!

If the puppy is having problems coping with one aspect of the groom (say brushing out the legs), I just change and come back later to that area, lots of little changes can really make the difference.

The main objective I aim for is to stop when I am ahead and not seek utter perfection on a puppy’s first groom.  if this means the ears are left natural, but the puppy has been 100% happy and not bored for 1.5 hours then I will stop.  Puppies can’t concentrate for too long, and I would rather do most of a groom and have a happy puppy than a perfect looking one, but one that is in need of a break and upset and won’t come back through the door next time it is due for a wash.

I must say, all my puppies/young dogs are keen to come to the salon for a choc drop/cuddle and groom.  I think this says it all !

hope you enjoyed the little insight into what I do here.  hope to see more puppies soon, I love their cuddles!